Australian day cruising company, Riverside, was expanding their services to North America, ferrying passengers between Vancouver and Victoria (V2V).
After analyzing our project schedule, a component-based visual design system made the most sense considering the limited design time afforded to the project. This solution gave V2V a visually branded and functional system – expandable to meet all future content and marketing needs – in weeks instead of months.
The Style Guide and redline document show the visual design site map, detailing how each component is constructed and organized in the system.
V2V's brand Style Guide (bottom) heavily influenced the site's aesthetic design.