Asian-market handset manufacturer, TCL, had been making internal progress on a new driver assistance mobile Android app for the US market but needed some expertise from our research, design, and testing team to speed production, increase quality, and bring it to market.
The goal was to integrate bespoke driving services (maps, music, phone, messaging, and parking in phase 1) into a seamless and safe driving assistance mobile app. We structured the project where the design and engineering teams would work nearly in parallel to maximize our speed and learning.
Competitive product analysis: TCL asian-market app, internal versions of the US market app (v1 + v2), and competition: navigation, music, communications, and parking apps.
Feature requirements created from competitive analysis insights, co-authored product goals, and TCL business goals.
Design sprints (two-week) with weekly user testing to validate our exploration: one day to digest previous week's learnings and plan, two days to design, one day to prototype, and one day to user-test and highlight insights.
User interface design and voice interaction UX began after two sprints (four weeks), which fed into and evolved the wireframe prototype's fidelity and interactions.
Package and hand off wireframes, UI designs, and prototypes to the offsite engineering team to build and test...
After almost getting our first engineered build, our team's involvement with the project stopped. The client built out an internal team under new management, who opted to scrap much of our work in favor of pursuing new project goals. :(
Design sprints (waterfall) co-created with off-site client product team
The site redesign process finalized in four months with some early front-end engineering and stress-testing in the last month. Unfortunately, the engineering progress stagnated and Al Jazeera America closed their doors two weeks after we handed off our designs and style guide. We were never able to fully build and test our designs with an audience. :(