Challenge: create an application focused on the core experience of a driver.
Team: 1 researcher/tester, 4 designers (remote engineering via client staff)
Client/Owner: TCL project team
Competition: we looked at embedded systems (Tesla, Mini), in-dash apps (Android Auto, Apple CarPlay), and mobile applications that were driving-focused (Waze, Google and Apple Maps).
Super app: the kinds of interactions users feel comfortable doing behind the wheel, while still being legal, are relatively small. We found that an application that had navigation, music, and communication options served nearly all of a users needs.
User safety: research shows that there is a wide variety of people who use driving assistance applications, but what unites them are safety concerns. That became the highest design pillar for our project.
Inspiration: with the application being Android only, borrowing from Material Design became an important resource for platform compliance and aesthetic qualities.
Personas: Our team developed personas in order to map user journeys for product flows.
Project workflow: our team worked in one weeks sprints, where we would define product requirements, design solutions, create a prototype, and test that prototype with users at the end of the week. That user data was then reviewed with the client and a new set of requirements would be generated.
Visual design: visual design started later than interaction design, which caused the teams to run in parallel through most of the project. Brand was not fully defined at project start so visual design got a lot of room to explore.
We created a application of that integrates all of the core qualities of a safe and successful driving experience: navigation, parking, music, and communication. The application's foundation is built on voice interaction, with an oversized and simplified UI as a fallback.
The client discontinued my companies involvement with the project early. They continued the project internally but I'm unsure if the application made it to market.